I started my project, by studying his brand and website and I implemented elements from those into his overall packaging concept: black lettering, wood accents, with an earthy feel of kraft paper and muslin bags. I knew I wanted to turn his logo into a stamp that he could use on just about anything i.e. thank you cards, invoices, letterhead, post-its, etc. From there, I made custom envelopes to fit the dvds, and I stamped muslin bags to wrap his entire package up in. I also made custom black thank-you notes topped with burlap so he could write a personal message to his couples when they receive their disks. I think it turned out beautifully and not to mention, super manly =)
Are you looking to improve or create your new packaging? Feel free to shoot me an email for a brainstorming sesh or I can give you a quote. Remember, your packaging is the first thing people will see of your product, why not wow them from the beginning?